Friday, November 24, 2006

Teen stars dominate ABS-CBN daytime programs

By Isah V. Red

Manila Standard
November 24, 2006

Link to original article

They are back and with a vengeance. Teenaged stars are changing the face of daytime TV, particularly on weekends.

It seems ABS-CBN has found the formula to buck competition by fielding the best-looking young things in the network’s weekend programming.

Tomorrow, the network is airing the premier episode of Star Magic Presents Abt Ur Luv.

Just looking at the title, average viewers know it’s meant for teenagers, which comprise the biggest chunk of the total audience pie in that particular time segment.

And the network doesn’t complicate things by convoluting the plot, or trying to imbue unfathomable themes. The show, as the title suggests, is all about love. It’s all about changes. It’s all about being real. It’s all about accepting disappointments. It’s all about being happy and finding a good set of friends. It’s all about living life to the fullest.

A new generation of stars populate the stories that tackle the problems and concerns of today’s youth beyond the raging hormones, the desire to be noticed and the hang-ups. Every episode happens on a particular day of the week, opening with stylish recaps of what happened in the other days of the week culminating on that particular day where all the highlights of the story unfold and ends with a substantial perception about love and life and everything in between.

Aaron Agassi, AJ Perez, Aldred Gatchalian, Angelo Patrimonio, Carla Humphries, Cris Gutierrez, Denise Laurel, Dino Imperial, Empress Schuck, Enchong Dee, Joaqui Mendoza, Lauren Young, Mikee Lee, Mikki Arceo, Rayver Cruz, Shaina Magdayao, Valeen Montenegro, Victor Basa and Zia Marquez are the new stars to watch.

Star Magic Presents Abt Ur Luv premieres with “New Sabado.”

After the death of her mother and her father, Neri (Shaina Magdayao) moves to her cousins’ home in the 24/7 compound in Manila from Zamboanga. Her cousin, Brenda (Carla Humphries) and company, make her feel unwelcome and more so when she runs into a fiasco with Gens (Rayver Cruz) and his girlfriend, Celine (Denise Laurel). Neri ends up on the missing list at the compound, sending the whole neighborhood looking for her. Neri realizes her first Saturday in the city maybe interesting after all.

Star Magic Presents Abt Ur Luv airs right after another hot teen show, Let’s Go.

Tag: Press, Abt Ur Luv

No comments: